Meet The Northpoint Team

Northpoint's 250 employees stretch across many dealerships, franchises and locations in South Australia including representatives of our Fleet Management division.

Our most important motto is our commitment to our Guests. No matter what our Guests are looking for, Northpoint staff will strive to assist and take care to find a way to deliver what we promise - 5 Star Customer Service.

Below are the people across all of our businesses who make this happen.

Robert Hoey - Owner and Principal of Northpoint

Robert Hoey - Owner and Principal

Robert formed Northpoint Toyota in 1984, a business that was very different from today. He began with 20 employees selling 30 vehicles per month from one location. Robert has achieved much since those times including a stint as board member for Port Power FC. Today Robert enjoys golf, travelling and spending time with his grandchildren. He is still as passionate about Northpoint as he was 30 years ago.

Ben Goldsmith - CEO

Ben Goldsmith - CEO

For over 12 years Ben has held multiple leadership positions within the Northpoint team. Ben has a wealth of experience both within and outside the Automotive industry and is passionate about creating a positive environment full of memorable experiences for everyone who comes into contact with Northpoint.


Phil Ailion - General Manager Fleet Management

Phil Ailion - GM Service, Parts and Fleet Management

Phil has been with Northpoint for over 22 years contributing in many areas of the business and huge growth in our fleet management services. Phil oversees some very big fleet operations with a huge responsibility in ensuring some of our iconic Australian companies like BHP and Santos remain satisfied customers.  In 2016 Phil was given the additional responsibilities of managing our Service & Parts departments.

Tony Robinson - GM Sales Pt Augusta

Tony Robinson - General Manager Port Augusta

Tony has been in the auto industry for over 27 years and has vast experience and knowledge in vehicle sales and finance. Tony has filled numerous management roles such as Sales Manager, Finance and Insurance Manager and Fleet Finance Manager at various Northpoint locations including other dealerships earlier in his career. 

Brett Nimmo - General Manager Pt Augusta

Bret Nimmo - General Manager Ford & Hyundai

Brett manages all the sales & operations at  our Northpoint Ford and Hyundai dealership in Port Pirie and Port Augusta.  Brett is passionate about the local community and is a familiar face at many local events. He enjoys fishing, camping and playing hockey.


Adam Nicholson - General Sales Manager

Adam Nicholson  - General Sales Manager 

Adam has been in the motor industry since 2005, he started as a trainee Used Car Salesperson and has since worked in a number of sales roles within the Northpoint Group. His passion is creating memorable experiences for our guests.



Brendan Eime - GM Used Sales

Brendan Eime - General Sales Manager  

Brendan began his careers at Northpoint in 2003 as a sales trainee. In that time he has served in many diverse sales roles and taken on large responsibilities. Brendan's experience and achievements coupled with knowledge of Toyota and other brands equips him with the perfect background for the General Sales Manager role.

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