Quality isn't just a result. It's part of everything we do at Toyota. Starting with hand-selecting the right people to undertake the sketching of a car, right through to materials, the build and the delivery. And it never stops. Because the only way to ensure that you experience quality every time you sit in a Toyota is to ask ourselves, "how can we make this even better?"

Toyota is renowned for toughness. And in a country like Australia, with some of the harshest road conditions in the world, you're going to need a car that can withstand the elements. But, it's not all about off-road either. Our reputation extends to the cabin, where some of the toughest tests come not from the outside, but from those inside. Your Toyota is also built to withstand any spills, bumps and scrapes courtesy of the bundles of joy in the back seat.

Sometimes we don't know when to quit. Our persistence in testing and refinement might be seen by some as relentless, bordering on obsessive. However, it's the benefits of our obsession that you'll see in the shape of old Toyota cars still on the road today. They might be a little past their prime, but a faultless start to each morning puts another proud smile on their owners' faces, which says it all - that's just one less thing to worry about.

Innovation doesn't always mean new for new's sake. At Toyota it means better for your sake. We have a word for it- "kaizen", which means continuous improvement, and it guides everything that we do. So whether it's something as revolutionary as hybrid technology, or as blatantly practical as a conversation mirror for mum, it's recognising the power of ideas that drives us forward.

At Toyota we ensure that we don't just meet the world's strictest safety standards, we exceed them. You'll find a formidable package of world-class active and passive safety features on board every one of our cars, but our safe thinking started a long time ago. It's so deeply embedded into Toyota culture that it's central to the everyday thinking of all employees too. You wouldn't expect any less when it comes to the safety of you and your family, so neither do we. We're proud to be overprotective.

Toyota builds cars for today that are made for tomorrow. We have always sought to lead the industry with technologies that reduce our strain on the planet. But it's not just hybrids. Our manufacturing plants, business and people ensure the highest environmental standards across the range and across the board. It's long-term thinking vital to helping everyone breathe a little bit easier, for now and for generations to come.

Disclaimer: † 3.9% comparison rate applicable to approved personal applicants & a 3.9% annual percentage rate is available to approved Bronze Fleet & Primary Producer applicants of Toyota Financial Services for the financing of Yaris & Camry (pre-Sep 2011 builds only), Corolla, Hybrid Camry, Aurion, Prius, RAV4 & Kluger ranges, HiLux 4x2 Petrol & Diesel WorkMate & HiAce LWB Van. Excludes demos. Applications must be received between 1/10/2011-31/12/2011 & vehicles delivered by 13/01/2012. Maximum finance term of 48 months applies, conditions, fees & charges apply. Comparison rates are based on a 5 year secured consumer fixed rate loan of $30,000. WARNING: These comparison rates are true only for the examples given. Different terms, fees or other loan amounts might result in different comparison rates. Starting from 0% deposit, for approved applicants only, conditions, fees and charges apply. Maximum finance term is 48 months. Additional interest charges accrue whenever a balloon final payment option is selected